ELEGANT

Agentic Makeup & Beauty Intelligence

An AI Cosmetologist In Your Pocket

FOUNDER: BOBBIE RILEY |info@bobbierileybeauty.com|(805) 403-1554

ELEGANT

Agentic Makeup & Beauty Intelligence

An AI Cosmetologist In Your Pocket

FOUNDER: BOBBIE RILEY |info@bobbierileybeauty.com|(805) 403-1554

ELEGANT

PROBLEM

Beauty consumers are overwhelmed

Endless products and inspiration, but truly personalized guidance remains locked behind costly, in-person expertise.

Too much choice, too little personalization

Wrong shades and routines waste time, money, and confidence

Generic advice ignores facial features, skill level, and lifestyle

Existing tools still underserve Black, Indigenous, and people of color

ELEGANT

SOLUTION

Your own personal AI Cosmetologist.

Professional makeup artistry, transformed into an AI agent that understands your face, knows what works, and curates new, bespoke looks and routines every week, made just for you, from shade to finish.

Personal from the first scan. Smarter with every interaction.

ELEGANT

WHY NOW

Three technologies just converged

Computer Vision

AI-powered computer vision can now map facial landmarks and accurately detect complexion from a guided selfie.

Generative Visual AI

Users preview personalized looks fast and cheap enough to make it a daily habit, not a novelty.

Consumer Agents

Models are now capable enough to research, compare, recommend, revise and complete real decisions.

The missing layer

Beauty already has infinite inspiration, endless products and virtual try-on. What it lacks is a persistent, autonomous AI agent that knows your exact features and works with you collaboratively to reinvent your look, continually.

ELEGANT

PRODUCT

The Elegant experience

One face scan becomes a personalized profile, product recommendations, beauty routines & makeup looks.

Scan & Consultation

Face scan + AI chat determine your precise features.

Personalized Profile

A custom profile built around your tones and geometry.

Your Makeup Kit

Hand-curated, shade-exact products and routine.

Ongoing Recs

New looks and routines recommended every week.

ELEGANT

MARKET SIZE

Complexion is the foundation of a $590B beauty market.

$590BGlobal core beauty market by 2030¹

≈$40BGlobal face-makeup marketFoundation, concealer, blush, bronzer, and related complexion products²

≈47MU.S. adult women regularly wear foundationElegant’s initial high-intent beachhead³

0.5% penetration = approximately $31M in ARR235K paid members × $11 blended monthly ARPUBefore additional revenue from AI look-generation credits, expert consultations, and affiliate commerce.

¹ McKinsey, State of Beauty 2026. ² Grand View Research; Elegant calculation from $100.2B in global color cosmetics sales and a 38.2% face-color share. ³ Elegant estimate derived from U.S. Census population data and YouGov's finding that 35% of U.S. women regularly wear foundation. Assumes an 80% / 20% mix between Elegant's $9 and $19 monthly plans. Illustrative scale case, not a forecast.

ELEGANT

COMPETITION

The category is validated. The consumer relationship is still fragmented.

Persistent, adaptive guidance ↑One-time utilityBrand / retailer-boundIndependent, cross-brand →Sephora + UltaGlowUp + BeautySparkL'Oréal Beauty GeniusNoliIpsy

Elegant

Built around the individual,
not a catalog.

Professional makeup artistry, a persistent Beauty Profile, cross-brand product intelligence, and new looks and routines every week, from shade to finish.

ELEGANT

BUSINESS MODEL

Multiple revenue streams

Free$0 /mo

Facial scan & beauty profile
Limited product recommendations
One-time makeup look rec
Cosmetology Agent Usage

Most PopularPlus$9 /mo

Everything in Free
Full product recs & discounts
Monthly looks + 12 AI images
Tutorials & custom routines

Premium$29 /mo

Everything in Plus
Weekly Looks
30 AI Images
Max Agent Usage Limits

Signature guide: $19 one-timeBobbie's flagship personalized beauty guide, full kit and DIY tutorials.

Affiliate product commissionsA commission on every recommended product purchased through Elegant's shoppable kit.

AI-look credit top-upsCredit packs from $4.99 to $39.99. Buy credits to generate new looks on demand.

ELEGANT

GO-TO-MARKET

Start with trust. Turn every personalized look into distribution.

01 —

Private Beta · Now

Clients, beauty insiders, BIPOC testers, waitlist users, and ambassadors validate shade accuracy, recommendation quality, and paid demand.

02 —

Founder-Led Demand

High-intent Instagram and TikTok content around undertones, shade mistakes, face-specific techniques, and translating trends for your face.

03 —

Creator + UGC Engine

Creators launch shareable looks. Followers scan, personalize, shop, and post their own versions—creating an organic acquisition loop amplified by paid social.

04 —

Affiliate + Brand Distribution

Cross-brand affiliate links, creator storefronts, product drops, and co-marketing with inclusive beauty brands and retailers convert recommendations into reach and revenue.

05 —

Professional Beauty Network

Makeup artists, salons, and industry educators acquire users through referrals, live classes, expert-led courses, and eventually local service bookings.

Earn trust first. Prove the channel. Scale what converts.

ELEGANT

TEAM

Founder–market fit

Bobbie Riley

Founder & CEO

Professional makeup artist with 14 years across red carpets, editorial, and music videos, and creator of the signature Hi-Soft Glam™ method. She built and sells the original $79 manual guide Elegant is now turning into software. Founder-market fit: deep beauty expertise, direct consumer insight, and a clear product vision.

Contracted to work for